What is the right way to come up with a campaign strategy?: Difference between revisions
(Created page with "<p>A ''theory of change'' is "a strategic process by which we identify a winning approach to achieving positive change, and the specific milestones and tactics that are required to effect that change." - [https://drive.google.com/drive/folders/1YIBlngntMqeQAbRHJC8SuVbwFGBmTQKh Ella Baker School of Organizing]</p> The following responses for which step to perform first came from our Hub community... <p>Emily Thiessen: When we (Climate Justice Victoria and Our Tim...") |
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The following responses for which step to perform first came from our Hub community... | The following responses for which step to perform first came from our Hub community... | ||
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| style="width: 22.4903%; height: 195px; background-color: rgb(187, 145, 183);" | Emily Thiessen (Climate Justice Victoria and Our Time Vancouver) <br> | |||
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''<span style="">When we did [our strategy process], we ended up just skipping Theory of Change entirely because we had to cut something (and it was fine) but if we did do it the plan was to set goals for the year first and then come up with a theory of change *for* each goal. I've found before that things get mushy and vague when we've *started* with Theory of Change. We did: | |||
1. agree on the process | |||
2. asset mapping | |||
3. power mapping | |||
4. campaign goals | |||
5. timeline | |||
</p><p></span>'''</span>'''<span style=""></span>'' | |||
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| style="width: 22.4903%; height: 195px; background-color: rgb(187, 145, 183);" | Caitlin Chan (Climate Justice Montreal) <br> | |||
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''<span style="">The general strategy for Theory of Change first is that filtering out is easier than adding in after. Perhaps, depending on the group situation, maybe starting in a specific root (goal) and sprouting out makes more sense. </span>'' | |||
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Revision as of 17:07, 3 June 2022
A theory of change is "a strategic process by which we identify a winning approach to achieving positive change, and the specific milestones and tactics that are required to effect that change." - Ella Baker School of Organizing
The following responses for which step to perform first came from our Hub community...
| Emily Thiessen (Climate Justice Victoria and Our Time Vancouver)
|
When we did [our strategy process], we ended up just skipping Theory of Change entirely because we had to cut something (and it was fine) but if we did do it the plan was to set goals for the year first and then come up with a theory of change *for* each goal. I've found before that things get mushy and vague when we've *started* with Theory of Change. We did: 1. agree on the process 2. asset mapping 3. power mapping 4. campaign goals 5. timeline
|
| Caitlin Chan (Climate Justice Montreal)
|
The general strategy for Theory of Change first is that filtering out is easier than adding in after. Perhaps, depending on the group situation, maybe starting in a specific root (goal) and sprouting out makes more sense. |