Retention

In the context of social movement organizing, retention involves strategies to absorb interest in a movement. Retention seeks to transform curiosity and interest into a desire to get involved and actively participate in the movement. Retention is achieved by providing tools and capacity for team members, as well as creating a group culture that is welcoming. The goal is to empower these people so that they can act in the movement on their own with the necessary knowledge and resources to do so. -The HUB

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