How do we mobilize in rural communities/small cities?: Difference between revisions
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"''On the one hand, sometimes all it takes is a spark plug to get people who are sensitive to the causes you are defending to join you. On the other hand, it is necessary to deconstruct somewhat the idea that organizing a mobilization in urban areas is much easier and very different from rural areas. While it is true that the often younger, university-educated population of cities has a large number of committed people, this must be put into perspective. For example, a demonstration of 1,000 people in Montreal, which has 2 million inhabitants, is the equivalent (proportionately) of a march of 50 people in an entire region like the Gaspé, which has less than 100,000 inhabitants. It is therefore necessary to begin by readjusting the mobilization objectives according to the population density in presence.''" (Translated from French) -Pierre Avignon, Comité citoyen Vers un val vert | "''On the one hand, sometimes all it takes is a spark plug to get people who are sensitive to the causes you are defending to join you. On the other hand, it is necessary to deconstruct somewhat the idea that organizing a mobilization in urban areas is much easier and very different from rural areas. While it is true that the often younger, university-educated population of cities has a large number of committed people, this must be put into perspective. For example, a demonstration of 1,000 people in Montreal, which has 2 million inhabitants, is the equivalent (proportionately) of a march of 50 people in an entire region like the Gaspé, which has less than 100,000 inhabitants. It is therefore necessary to begin by readjusting the mobilization objectives according to the population density in presence.''" (Translated from French) -Pierre Avignon, Comité citoyen Vers un val vert | ||
== Key takeaways from this guide == | |||
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| style="width: 22.4903%; height: 195px; background-color: rgb(187, 145, 183);" | '''DO:''' | |||
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*'''Meet people where they're at'''; i.e. where they convene (e.g. churches, community centres, general stores, sporting events etc), campaigning on issues that concern them (by asking them), and being accessible to what they need to participate (transportation, childcare, tech support, not during common work hours, accessible language etc).<br> | |||
*'''Use 'porch talk'''': that is, small town neighbourly talk, to your advantage. | |||
*'''Hold social events '''that curb burnout and build relationships i.e. potlucks, or playing a game together.<br> | |||
*'''Reach out''' to those who are valued in the community! (e.g. local politicians, local businesses, local news and radio stations) | |||
*'''Have an''' '''online presence''' to reach people who are spread out (facebook groups being particularly useful in small communities, or collect emails to send newsletters or action updates) | |||
*'''Use a''' '''variety of strategies''' for outreach, and '''ways to participate''' for events and actions.<br> | |||
*'''Consider other groups''' in your region. Who is active in other communities and in the larger climate movement that you can connect with?<br> | |||
*'''Connect with people on their stories''' related to the issue, and '''share personal stories''' too. | |||
*'''Hold hybrid/virtual planning meetings''' to increase reach, and offer call-in options to curb bandwidth challenges. | |||
*'''Municipal elections '''can be an opportunity to engage with people on your campaign issue | |||
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| style="width: 22.4903%; height: 195px; background-color: #bb91b7;" | '''DON'T''' | |||
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*'''Limit yourselves to one kind '''of''' '''action/outreach approach only. This is less likely to engage new people. | |||
*'''Push your campaign on people''' without consideration''' '''for where they're at and what they need to participate. | |||
*'''Work in a silo'''. Coalitions and relationships are key to building power. | |||
*'''Stereotype '''everyone in rural communities/small cities as non-progressives, as farmers, etc. | |||
*'''Only hold 'serious' actions.''' Fun and engaging things like poster making and music draw people in. | |||
*'''Use complex language or spit facts and figures''' to communicate. You want folks to relate and understand. | |||
*'''Hold in-person meetings only'''. (At the least, offer a way to call in with the group). | |||
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Read on for more details about all of these recommendations! | |||
= Barriers to mobilizing in rural areas/small cities = | = Barriers to mobilizing in rural areas/small cities = | ||
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*Identify: ''"'''who has influence in your community'''? Do they have ideas or suggestions for you? Will they help spread your message?" -''Sharon Collingwood, ''[https://perthcountysustainability.ca/ Perth Sustainability Hub]'' | *Identify: ''"'''who has influence in your community'''? Do they have ideas or suggestions for you? Will they help spread your message?" -''Sharon Collingwood, ''[https://perthcountysustainability.ca/ Perth Sustainability Hub]'' | ||
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*''"Look for '''local branches of national and provincial organizations''', and network with local people involved in these groups. Many of these groups may also be a good resource for speakers at events''.
**'' For example...''<div class="section"><div class="layoutArea"><div class="column"><p>[https://ofa.on.ca/ The Ontario Federation of Agriculture
]<br>[https://www.nfu.ca/ National Farmers Union
]<br>[https://www.christianfarmers.org/ Christian Farmers Association
]<br>[https://conservationontario.ca/conservation-authorities/find-a-conservation-authority Your regional Conservation Authority
]<br>[https://futuregroundnetwork.org/ Future Ground Network] (The Suzuki Foundation)
< | *''"Look for '''local branches of national and provincial organizations''', and network with local people involved in these groups. Many of these groups may also be a good resource for speakers at events''.
**'' For example...''<div class="section"><div class="layoutArea"><div class="column"><p>[https://ofa.on.ca/ The Ontario Federation of Agriculture
]<br>[https://www.nfu.ca/ National Farmers Union
]<br>[https://www.christianfarmers.org/ Christian Farmers Association
]<br>[https://conservationontario.ca/conservation-authorities/find-a-conservation-authority Your regional Conservation Authority
]<br>[https://futuregroundnetwork.org/ Future Ground Network] (The Suzuki Foundation)
<br>[https://canadians.org/ The Council of Canadians]<br>[https://www.liveableontario.ca/ Alliance for a Liveable Ontario]" -Sharon Collingwood, <span>[https://perthcountysustainability.ca/ Perth Sustainability Hub]</span></div></div></div> | ||
[https://canadians.org/ The Council of Canadians] | |||
< | |||
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*''"Many '''provincial organizations also have networks made up of local groups''' that can be put to good use. For example, the Union paysanne or the network of family farmers. In the same vein, two movements have developed to promote local mobilizations: the David Suziki Foundation's Réseau Demain le Québec and the Front commun pour la transition énergétique (which brings together dozens of organizations)."'' (Translated from French)<span style="font-size: 14.4px;"> -Pierre Avignon, Comité citoyen Vers un val vert </span> | *''"Many '''provincial organizations also have networks made up of local groups''' that can be put to good use. For example, the Union paysanne or the network of family farmers. In the same vein, two movements have developed to promote local mobilizations: the David Suziki Foundation's Réseau Demain le Québec and the Front commun pour la transition énergétique (which brings together dozens of organizations)."'' (Translated from French)<span style="font-size: 14.4px;"> -Pierre Avignon, Comité citoyen Vers un val vert </span> | ||
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*'''Learn''' about the language and culture of the people of your area. Study your common history, and find out what treaties apply. ''"Discuss a land acknowledgement for your meetings and events. Learn to pronounce names." ''-Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | *'''Learn''' about the language and culture of the people of your area. Study your common history, and find out what treaties apply. ''"Discuss a land acknowledgement for your meetings and events. Learn to pronounce names." ''-Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
*"'''''Promote Indigenous events'''" and ''<em>"reach out to Native friendship centres, who may be able to suggest a speaker to help inform your own events. Learn about the appropriate protocol for inviting Indigenous speakers.</em><span> Remember </span><em>that the people you will meet are usually busy volunteers; be respectful of their time.
| *"'''''Promote Indigenous events'''" and ''<em>"reach out to Native friendship centres, who may be able to suggest a speaker to help inform your own events. Learn about the appropriate protocol for inviting Indigenous speakers.</em><span> Remember </span><em>that the people you will meet are usually busy volunteers; be respectful of their time.
-Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
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"''Could they support an event or participate in an action? Would they donate to your organization? (You could reciprocate with an acknowledgement on your webpage or leaflet). Could you put a '''poster or a basket of informational cards''' or leaflets in their reception area?"'' -Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | *"''Could they support an event or participate in an action? Would they donate to your organization? (You could reciprocate with an acknowledgement on your webpage or leaflet). Could you put a '''poster or a basket of informational cards''' or leaflets in their reception area?"'' -Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
*Share''' posters for upcoming events or notice of your group''' with local businesses. Some are more than willing to post your poster on a bulletin or on their shop window if they support your cause! -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *Share''' posters for upcoming events or notice of your group''' with local businesses. Some are more than willing to post your poster on a bulletin or on their shop window if they support your cause! -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 34px;" | '''15. Socialize and get to know others!''' | | style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 34px;" | '''15. Socialize and get to know others!''' | ||
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* | *Don't do mobilizing alone;''' include social events''' to keep your spirits high and form deeper bonds. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
Don't do mobilizing alone;''' include social events''' to keep your spirits high and form deeper bonds. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | |||
*Organize potlucks, family-friendly events... things that draw community members in to mingle! | *Organize potlucks, family-friendly events... things that draw community members in to mingle! | ||
*<span style="background-color: #d1f1ee;">Identify community leaders who can help connect with people (e.g. particular audiences, such as teachers)</span> | *<span style="background-color: #d1f1ee;">Identify community leaders who can help connect with people (e.g. particular audiences, such as teachers)</span> | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217);" | '''16. Try dating apps!''' | | style="width: 19.6976%; background-color: rgb(153, 225, 217);" | '''16. Try dating apps!''' | ||
| style="width: 80.3024%;" | <div class="page" title="Page 3"><div class="section"><div class="layoutArea"><div class="column"><div class="page" title="Page 3"><div class="section"><div class="layoutArea"><div class="column"><div class="page" title="Page 5"><div class="section"><div class="layoutArea"><div class="column"><div class="page" title="Page 6">< | | style="width: 80.3024%;" | <div class="page" title="Page 3"><div class="section"><div class="layoutArea"><div class="column"><div class="page" title="Page 3"><div class="section"><div class="layoutArea"><div class="column"><div class="page" title="Page 5"><div class="section"><div class="layoutArea"><div class="column"><div class="page" title="Page 6"><div class="section"> | ||
*<span style="background-color: #d1f1ee;">Make a profile that's clear it's for group or event recruitment. </li></div></div></div></div></div></div></div></div></div></div></div></div></div> | *<span style="background-color: #d1f1ee;">Make a profile that's clear it's for group or event recruitment. </li></div></div></div></div></div></div></div></div></div></div></div></div></div> | ||
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*<span style="font-size: 14.4px;">''The use of digital technology makes it possible to cover sometimes very large geographical areas. As for all mobilizations, the creation of '''affinity groups on social networks becomes a very useful virtual rallying space''' that must be maintained and fed regularly."'' (Translated from French) -Pierre Avignon, Comité citoyen Vers un val vert </span><br> | *<span style="font-size: 14.4px;">''The use of digital technology makes it possible to cover sometimes very large geographical areas. As for all mobilizations, the creation of '''affinity groups on social networks becomes a very useful virtual rallying space''' that must be maintained and fed regularly."'' (Translated from French) -Pierre Avignon, Comité citoyen Vers un val vert </span><br> | ||
*Instagram, twitter, facebook, a website, a podcast. Use whatever feels most accessible for reaching people in the area. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *Instagram, twitter, facebook, a website, a podcast. Use whatever feels most accessible for reaching people in the area. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
*<span style="background-color: rgb(209, 241, 238);">Lots of people use facebook, and local facebook groups can be a good place to reach new people. | |||
*US data suggests many rural citizens (and also many urban citizens) '''use Facebook as their primary news source''' because ''“users tend to read and share news from friends and family; those on the inside that they already trust.”'' -[https://ruralorganizing.org/ Ruralorganizing.org] <ref>'''https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement'''</ref> | *US data suggests many rural citizens (and also many urban citizens) '''use Facebook as their primary news source''' because ''“users tend to read and share news from friends and family; those on the inside that they already trust.”'' -[https://ruralorganizing.org/ Ruralorganizing.org] <ref>'''https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement'''</ref> | ||
*Everyone in your group should be ready to '''send in their photos and videos after an action''' as soon as possible.'' -''Sharon Collingwood,[https://perthcountysustainability.ca/ Perth Sustainability Hub] | *Everyone in your group should be ready to '''send in their photos and videos after an action''' as soon as possible.'' -''Sharon Collingwood,[https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
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== Tactics and strategy == | == Tactics and strategy == | ||
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| style="width: 18.696%; background-color: #99e1d9; height: 28px;" | '''1. | | style="width: 18.696%; background-color: #99e1d9; height: 28px;" | '''1. Make events fun and engaging to draw people in!'''[[File:43725cce-f5c6-4600-9f94-267f7b6e5ad8.jpeg|200x200px|center|border]]Above: Chalktivist event, Stratford Ontario. Credit: S. Collingwood | ||
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*"''Art shows, speeches, parades, dinners, street parties, bicycle safaris, picnics, festivals, silent auctions, free concerts.''" '''Use your imagination,''' e.g. ''"a popup barbershop quartet or rap contest with comic protest songs. A chalktivism event held at the same time as a hopscotch tournament. A puppet making workshop showcasing the use of recycled material, followed by a parade." -''Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | *"''Art shows, speeches, parades, dinners, street parties, bicycle safaris, picnics, festivals, silent auctions, free concerts.''" '''Use your imagination,''' e.g. ''"a popup barbershop quartet or rap contest with comic protest songs. A chalktivism event held at the same time as a hopscotch tournament. A puppet making workshop showcasing the use of recycled material, followed by a parade." -''Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
*Ask for support in holding more impactful actions (E.g. are their local artists who could provide music at your event?) -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *Ask for support in holding more impactful actions (E.g. are their local artists who could provide music at your event?) -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC]<br> | ||
< | *<span style="background-color: #d1f1ee;">Use live music to bring people together and communicate campaign messages</span></div></div></div></div></div></div></div></div> | ||
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| style="width: 18.696%; background-color: #99e1d9; height: 87px;" | '''2. Hold marches, rallies and blockades''' | | style="width: 18.696%; background-color: #99e1d9; height: 87px;" | '''2. Hold marches, rallies and blockades''' | ||
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*[https://www.facebook.com/MeresAuFrontRouynNoranda Mothers at the Rouyn-Noranda front and their allies] organized a train blockade. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *[https://www.facebook.com/MeresAuFrontRouynNoranda Mothers at the Rouyn-Noranda front and their allies] organized a train blockade. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
*Marches and rallies are also effective in smaller cities/rural areas. E.g. check out [https://www.instagram.com/p/CUV5VBApsZz/ this march and blockade that took place in Guelph, ON ] targeting a local Nestle plant. | *Marches and rallies are also effective in smaller cities/rural areas. E.g. check out [https://www.instagram.com/p/CUV5VBApsZz/ this march and blockade that took place in Guelph, ON ] targeting a local Nestle plant. | ||
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| style="width: 18.696%; background-color: #99e1d9; height: 51px;" | '''3. Get involved in local politics''' | | style="width: 18.696%; background-color: #99e1d9; height: 51px;" | '''3. Get involved in local politics''' | ||
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*<span style="background-color: rgb(209, 241, 238);">You need fewer people to make a difference in municipal elections, so these can be key events to organize around. Even if voting in progressive candidates isn't your tactic, these can be opportunities to engage with community members around critical issues. | *<span style="background-color: rgb(209, 241, 238);">You need fewer people to make a difference in municipal elections, so these can be key events to organize around. Even if voting in progressive candidates isn't your tactic, these can be opportunities to engage with community members around critical issues.</span> | ||
*It is ''"essential to identify the different places of power, involvement and information dissemination. While municipal politics in the region may not be attractive to many, the public meetings of municipal councils that take place on a fixed date each month are '''important places to understand and influence local issues. This space is also a place for citizen engagement '''that should be utilized."'' (Translated from French) <span>-Pierre Avignon, Comité citoyen Vers un val vert </span> | *It is ''"essential to identify the different places of power, involvement and information dissemination. While municipal politics in the region may not be attractive to many, the public meetings of municipal councils that take place on a fixed date each month are '''important places to understand and influence local issues. This space is also a place for citizen engagement '''that should be utilized."'' (Translated from French) <span>-Pierre Avignon, Comité citoyen Vers un val vert </span> | ||
*"''Each'' ''set of towns is overseen by another institution: the '''regional county municipality '''(RCM), bringing together the mayors and having teams of employees more important than many small villages, it is important to be interested in them.''" (Translated from French) <span style="font-size: 14.4px;" >-Pierre Avignon, Comité citoyen Vers un val vert </span><span style="font-size: 14.4px;" ></span> | *"''Each'' ''set of towns is overseen by another institution: the '''regional county municipality '''(RCM), bringing together the mayors and having teams of employees more important than many small villages, it is important to be interested in them.''" (Translated from French) <span style="font-size: 14.4px;">-Pierre Avignon, Comité citoyen Vers un val vert </span><span style="font-size: 14.4px;"></span> | ||
*<span style="font-size: 14.4px;" >Groups such as [https://www.facebook.com/MAuFrontSaguenay/ Mères au front - Saguenay] use town halls and citizens assemblies to discuss local issues. -</span>Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *<span style="font-size: 14.4px;">Groups such as [https://www.facebook.com/MAuFrontSaguenay/ Mères au front - Saguenay] use town halls and citizens assemblies to discuss local issues. -</span>Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
*[https://sites.google.com/view/alma-en-transition/formulaire-de-suivi-des-questions-citoyennes-au-conseil-municipal-dalma Alma en Transition] uses a google form to compile responses to questions raised on key issues in municipal assemblies and at electoral debates. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *[https://sites.google.com/view/alma-en-transition/formulaire-de-suivi-des-questions-citoyennes-au-conseil-municipal-dalma Alma en Transition] uses a google form to compile responses to questions raised on key issues in municipal assemblies and at electoral debates. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
<br> | <br> | ||
*<span id="_end">'''Provide well researched, clearly written information on candidates''' and how to register to vote in a simple format.</span> ''"A 'get out the vote' campaign should be planned well in advance." ''''-''Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | *<span id="_end">'''Provide well researched, clearly written information on candidates''' and how to register to vote in a simple format.</span> ''"A 'get out the vote' campaign should be planned well in advance." ''''-''Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
*<div class="section"><div class="layoutArea"><div class="column"><p>''"Send letters to candidates asking them for their support on a clearly-defined position or issue. Include a card that identifies your organization. If they support you, have the candidate take a picture of themselves holding your poster. You can then publish candidate pictures in your own campaign. Later, you will be able to remind the winning candidate of their promise." ''-Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub]</p></div></div></div> | *<div class="section"><div class="layoutArea"><div class="column"><p>''"Send letters to candidates asking them for their support on a clearly-defined position or issue. Include a card that identifies your organization. If they support you, have the candidate take a picture of themselves holding your poster. You can then publish candidate pictures in your own campaign. Later, you will be able to remind the winning candidate of their promise." ''-Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub]</p></div></div></div> | ||
*"''In the case of these public institutions, whatever the cause, demands to multiply consultation spaces and transparency practices must be claimed upstream. It is indeed thanks to such practices that citizens will have access to the information necessary for the debate as well as to spaces to present their opinion. We must not forget to call on the local media before such events are held." ''(Translated from French) <span style="font-size: 14.4px;" >-Pierre Avignon, Comité citoyen Vers un val vert </span><br> | *"''In the case of these public institutions, whatever the cause, demands to multiply consultation spaces and transparency practices must be claimed upstream. It is indeed thanks to such practices that citizens will have access to the information necessary for the debate as well as to spaces to present their opinion. We must not forget to call on the local media before such events are held." ''(Translated from French) <span style="font-size: 14.4px;">-Pierre Avignon, Comité citoyen Vers un val vert </span><br> | ||
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| style="width: 18.696%; background-color: #99e1d9; height: 111px;" | '''4. Promote positive changes you see in the community''' | | style="width: 18.696%; background-color: #99e1d9; height: 111px;" | '''4. Promote positive changes you see in the community''' | ||
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*'''Organize both around what needs to be replaced, and what our systems will be replaced with!''' E.g. see [https://mouvementmare.org/rencontres-du-mare/ Mouvement Mare's] agenda. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *'''Organize both around what needs to be replaced, and what our systems will be replaced with!''' E.g. see [https://mouvementmare.org/rencontres-du-mare/ Mouvement Mare's] agenda. -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
*E.g. share a post about a community member who re-wilded their garden, or about a community member who repurposed an old item for continued use! -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC]<br | *E.g. share a post about a community member who re-wilded their garden, or about a community member who repurposed an old item for continued use! -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC]<br> | ||
|- style="height: 51px;" | |- style="height: 51px;" | ||
| style="width: 18.696%; background-color: #99e1d9; height: 51px;" | '''5. Create subcommittees''' | | style="width: 18.696%; background-color: #99e1d9; height: 51px;" | '''5. Create subcommittees''' | ||
| style="width: 81.304%; height: 51px;" | | | style="width: 81.304%; height: 51px;" | | ||
*You don't all have to be on the same page; '''create subcommittees that can compliment one another''' if you have enough people to organize around different focuses and/or approaches to taking action -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | *You don't all have to be on the same page; '''create subcommittees that can compliment one another''' if you have enough people to organize around different focuses and/or approaches to taking action -Member of [https://reseaudemainlequebec.org/ Reseau Demain le QC] | ||
|- style="height: 176px;" | |- style="height: 176px;" | ||
| style="width: 18.696%; background-color: #99e1d9; height: 176px;" | '''6. Plan events that are easy to engage in for new volunteers''' | | style="width: 18.696%; background-color: #99e1d9; height: 176px;" | '''6. Plan events that are easy to engage in for new volunteers''' | ||
| style="width: 81.304%; height: 176px;" | | | style="width: 81.304%; height: 176px;" | | ||
*"''Help volunteers overcome their shyness with actions that are easy to engage in such as "a 'phone canvass party’ where volunteers get together and make calls over tea & coffee. This should be a''' pleasant social experience'''. You could have a script made up in advance, and maybe do a few rehearsals together. There are many tools to help you in this, ''[https://act.newmode.net/action/wellington-water-watchers/keep-greenbelt-promise-call-your-mpp like this one.]''" -Sharon Collingwood ([https://perthcountysustainability.ca/ Perth Sustainability Hub])'' | *"''Help volunteers overcome their shyness with actions that are easy to engage in such as "a 'phone canvass party’ where volunteers get together and make calls over tea & coffee. This should be a''' pleasant social experience'''. You could have a script made up in advance, and maybe do a few rehearsals together. There are many tools to help you in this, ''[https://act.newmode.net/action/wellington-water-watchers/keep-greenbelt-promise-call-your-mpp like this one.]''" -Sharon Collingwood ([https://perthcountysustainability.ca/ Perth Sustainability Hub])'' | ||
*<span>"<strong style="font-style: italic;">A letter writing party</strong>'' can work in the same way. A hand-written letter to local officials will stand out, but email is also effective. If volunteers bring electronic devices you can get a great deal done in a short time. Have a few model letters prepared in advance, and help each other. You can also send out a mailing with links to letter-writing tools ''[https://davidsuzuki.org/action/stop-highway-413/ like this one]<em>.
" </em></span>''-''Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | *<span>"<strong style="font-style: italic;">A letter writing party</strong>'' can work in the same way. A hand-written letter to local officials will stand out, but email is also effective. If volunteers bring electronic devices you can get a great deal done in a short time. Have a few model letters prepared in advance, and help each other. You can also send out a mailing with links to letter-writing tools ''[https://davidsuzuki.org/action/stop-highway-413/ like this one]<em>.
"</em></span><em> </em><em></em>''-''Sharon Collingwood, [https://perthcountysustainability.ca/ Perth Sustainability Hub] | ||
|} | |} | ||
Unsure of what to campaign around in your small city/rural area? Check out this list of ideas from [https://tous-complices.com/outils/ Tool Complices Pour Notre Communaute]. You might also draw ideas from [https://mouvementmare.org/nos-campagnes-daction/?lang=en Mouvement Mare's campaigns], which range in focus from local community-specific to National issues. | Unsure of what to campaign around in your small city/rural area? Check out this list of ideas from [https://tous-complices.com/outils/ Tool Complices Pour Notre Communaute]. You might also draw ideas from [https://mouvementmare.org/nos-campagnes-daction/?lang=en Mouvement Mare's campaigns], which range in focus from local community-specific to National issues. | ||
= Further resources = | |||
[https://neighboursunited.org/campaign/deep-engagement/#playbook-toolkit Neighbours United's Deep Canvassing Playbook] (having vulnerable, emotional, and nonjudgmental conversations with someone who feels differently about an issue to engage them) | |||
<br> | |||
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If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca. | If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca. | ||
<br>[[File:Creative commons.png|300px|link=https://creativecommons.org/licenses/by-nc/4.0/|center|frameless]] | <br>[[File:Creative commons.png|300px|link=https://creativecommons.org/licenses/by-nc/4.0/|center|frameless]] |
Revision as of 15:43, 15 May 2023
Rural or small city organizing presents challenges and opportunities that are unique from urban or larger city environments. Many organizers may feel discouraged by limited turnout to their events compared to more populated areas. There are several considerations for organizing in rural areas/small towns, and also several things that can be leveraged to build successful campaigns. The following responds to a request asking for tips on organizing outside larger urban environments, compiling input from experienced organizers here in so-called Canada, direct insight following a learning circle with activists in rural areas/small cities and research findings from organizers in rural America.
Highlighted text is knowledge shared during our Learning Circle on this topic.
Introductory thoughts
"Community organizing has been going on for as long as there have been people living together facing challenges. Many people work together in small and rural communities all the time to address contemporary challenges, this is the basis of community organizing." -Montana Burgess, Neighbours United
"On the one hand, sometimes all it takes is a spark plug to get people who are sensitive to the causes you are defending to join you. On the other hand, it is necessary to deconstruct somewhat the idea that organizing a mobilization in urban areas is much easier and very different from rural areas. While it is true that the often younger, university-educated population of cities has a large number of committed people, this must be put into perspective. For example, a demonstration of 1,000 people in Montreal, which has 2 million inhabitants, is the equivalent (proportionately) of a march of 50 people in an entire region like the Gaspé, which has less than 100,000 inhabitants. It is therefore necessary to begin by readjusting the mobilization objectives according to the population density in presence." (Translated from French) -Pierre Avignon, Comité citoyen Vers un val vert
Key takeaways from this guide
DO: |
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DON'T |
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Read on for more details about all of these recommendations!
Barriers to mobilizing in rural areas/small cities
Differences in values, interests, concerns |
Statistically less progressive people who may place stronger value on individualism / self-reliance
E.g. fishing towns caring about open net pens + salmon farming |
Being geographically dispersed |
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Lack of / limited access to internet + media |
Low internet literacy Not everyone has broadband access
Hard for rural voices + issues to be covered |
Low population density |
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Lack of inclusivity leads to people not wanting to join group |
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Leverage points for small city/rural communities
Building connections and outreach
1. Meet people where they're at |
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2. Talk to family, friends and neighbours |
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3. Build a media list |
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4. Build networks and coalitions with other groups |
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5. Seek Indigenous Perspectives
Above: Protest, Western University, December 2022. Credit: S. Collingwood |
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6. Contact local businesses |
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7. Connect with local politicians |
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8. Turn to National organizations for support |
Canadian Environmental Law Association Ontario Yours to Protect
Ontario Nature Ecojustice Environmental Defence -Sharon Collingwood, Perth Sustainability Hub
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9. Consider event and meeting access |
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10. Offer public shows of support |
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11. Encourage those involved! |
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12. Try door knocking |
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13. Host booths at local events |
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14. Create bulletin and leaflet networks
Above: "Mailbox" by REM Photo Off & On is licensed under CC BY 2.0. |
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15. Socialize and get to know others! |
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16. Try dating apps! |
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Narrative and messaging
1. Listen to and learn from locals |
Farmtario
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2. Craft a narrative and image that suits the needs of locals/your target audience |
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3. Leverage key community members/people who are trusted |
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4. Avoid stereotypes in your messaging |
The following insight comes from ruralorganizing.org based in the so-called US:
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5. Use community care values-based framing [8] |
The following insight comes from ruralorganizing.org based in the so-called US:
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6. Embrace local businesses and oppose corporate corruption |
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7. Use experience with nature in your framing |
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Online presence
1. Hold hybrid/virtual meetings |
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2. Use online organizing tools |
1. "Slack allows you to easily post files, calendars, pictures, links and videos. Posts are kept for 3 months" on the free version.
2. Zoom allows you to create recurring meetings, and you can post the link in a google doc/share widely. It's easy to bookmark and reuse. -Sharon Collingwood, Perth Sustainability Hub |
3. Keep a shared drive to distribute and access resources |
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4. Use social media |
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5. Create an email list |
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Tactics and strategy
1. Make events fun and engaging to draw people in!Above: Chalktivist event, Stratford Ontario. Credit: S. Collingwood |
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2. Hold marches, rallies and blockades |
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3. Get involved in local politics |
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4. Promote positive changes you see in the community |
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5. Create subcommittees |
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6. Plan events that are easy to engage in for new volunteers |
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Unsure of what to campaign around in your small city/rural area? Check out this list of ideas from Tool Complices Pour Notre Communaute. You might also draw ideas from Mouvement Mare's campaigns, which range in focus from local community-specific to National issues.
Further resources
Neighbours United's Deep Canvassing Playbook (having vulnerable, emotional, and nonjudgmental conversations with someone who feels differently about an issue to engage them)
If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca.
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://ruralorganizing.org/blog/organizer-toolkit-leveraging-yard-signs-rural-communities
- ↑ https://actionnetwork.org/forms/running-campaigns-in-small-towns-and-rural-communities
- ↑ https://actionnetwork.org/forms/running-campaigns-in-small-towns-and-rural-communities
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement
- ↑ https://actionnetwork.org/forms/running-campaigns-in-small-towns-and-rural-communities
- ↑ https://ruralorganizing.org/blog/resource-progressive-strategies-rural-engagement