Mobilizing and activating members: recruitment and retention 101

The following resource was compiled using existing organizer databases and resources by movement thinkers on mobilizing new members, and using thoughts from grassroots organizers within the hub's community of practice. This guide was developed in response to request from grassroots groups asking for tips on growing their membership, that is, on effective recruitment and retention strategies.

Knowledge from the navigating turnover in student groups learning circle

Learning circle participants shared the following ideas related to recruitment and retention:

• Using Divest McGill as an example, take over a space for recruitment! We took over space on campus for 3 days, so lots of community building and recruitment was achieved.
• Divest McGill made a document to inform incoming members of who the board of directors (the targets) for their campaign were, complete with their names, photos and info on each. Helps new members plug in.
• Using divest McGill as an example, take your time. Do not organize a meeting too soon after sending a message (allow people to free up their time). Mention an understanding for the lack of time of those who commit.
• In my group at university, we had the privilege of having a garden on campus. This was a big plus for students who wanted to come out and join us in the garden. An outdoor space helps with recruitment!
• In some schools, a bootcamp (3 day online intensive) to get people up to speed on information, and bring the information to new people, is helpful. The important thing is to keep the relationships!

If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca.

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