Narrative: Difference between revisions
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(Created page with "'''Narrative''' is'' "a values-based story about our core beliefs. Powerful narratives, used repeatedly over time, can change how people view the world and shape cultural common sense. Values and story are essential elements of narrative that move people." ''-Climate Access Communications Hub'' <ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> '' '''' The elements of narratives include''<ref>https:...") |
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'''Narrative''' is'' "a values-based story about our core beliefs. Powerful narratives, used repeatedly over time, can change how people view the world and shape cultural common sense. Values and story are essential elements of narrative that move people." ''-Climate Access Communications Hub'' <ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> '' | '''Narrative''' is'' "a values-based story about our core beliefs. Powerful narratives, used repeatedly over time, can change how people view the world and shape cultural common sense. Values and story are essential elements of narrative that move people." ''-Climate Access Communications Hub'' <ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> '' | ||
The elements of narratives include''<ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> '': | |||
The elements of narratives include'' <ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> '': | |||
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:i.e. justice and equity | :i.e. justice and equity | ||
2. Quest; the big picture beyond the policy | 2. Quest; the big picture beyond the policy | ||
:i.e. a just society | :i.e. a just society | ||
3. Threat; what is standing in our way | 3. Threat; what is standing in our way | ||
:i.e. injustice; some communities and the environment are given less value than profit. | :i.e. injustice; some communities and the environment are given less value than profit. | ||
4. Heroes (archetypes) | 4. Heroes (archetypes) | ||
:i.e. activists standing up for what's right | :i.e. activists standing up for what's right | ||
5. Heroes tools | 5. Heroes tools | ||
:i.e. direct action and education | :i.e. direct action and education | ||
6. Villains (archetypes of who or what is the threat) | 6. Villains (archetypes of who or what is the threat) | ||
:i.e. big money | :i.e. big money | ||
7. Villains weapons (what they're doing) | 7. Villains weapons (what they're doing) | ||
:i.e. maintain power and inequality | :i.e. maintain power and inequality | ||
Revision as of 14:01, 18 September 2022
Narrative is "a values-based story about our core beliefs. Powerful narratives, used repeatedly over time, can change how people view the world and shape cultural common sense. Values and story are essential elements of narrative that move people." -Climate Access Communications Hub [1]
The elements of narratives include [2] :
1. Values; The heroes of your narrative stand up because they believe in these values. Values are not a story element, but are touchstones that must be woven into all the story elements.
- i.e. justice and equity
2. Quest; the big picture beyond the policy
- i.e. a just society
3. Threat; what is standing in our way
- i.e. injustice; some communities and the environment are given less value than profit.
4. Heroes (archetypes)
- i.e. activists standing up for what's right
5. Heroes tools
- i.e. direct action and education
6. Villains (archetypes of who or what is the threat)
- i.e. big money
7. Villains weapons (what they're doing)
- i.e. maintain power and inequality