Greenwashing: Difference between revisions
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'''Greenwashing''', coined by Jay Westerveld, describes ''practices of branding or marketing that mislead consumers about social and environmental benefits to generate profit without meaningfully acting on the issues they claim to support; a common strategy adopted by the fast fashion and fossil fuel industries - ''Remake Our World, adapted by Michelle Xie | '''Greenwashing''', coined by Jay Westerveld, describes ''practices of branding or marketing that mislead consumers about social and environmental benefits to generate profit without meaningfully acting on the issues they claim to support; a common strategy adopted by the fast fashion and fossil fuel industries - ''Remake Our World, adapted by Michelle Xie <ref>https://drive.google.com/drive/folders/1HC35f2kDXc8cgLYWc9_oUZmINoTfP3_I</ref> | ||
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Revision as of 23:25, 22 August 2022
Greenwashing, coined by Jay Westerveld, describes practices of branding or marketing that mislead consumers about social and environmental benefits to generate profit without meaningfully acting on the issues they claim to support; a common strategy adopted by the fast fashion and fossil fuel industries - Remake Our World, adapted by Michelle Xie [1]
If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.