Narrative: Difference between revisions
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=== The elements of narratives <ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> | === The elements of narratives <ref>https://climateaccess.org/sites/default/files/Climate%20Justice%20Narrative_Communications%20Hub%20%281%29.pdf</ref> === | ||
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'''Values''' | |||
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*The heroes of your narrative stand up because they believe in these values. Values are not a story element, but are touchstones that must be woven into all the story elements. | *The heroes of your narrative stand up because they believe in these values. Values are not a story element, but are touchstones that must be woven into all the story elements. | ||
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'''Quest''' | |||
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*the big picture beyond the policy | *the big picture beyond the policy | ||
*i.e. a just society | *i.e. a just society | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 53px;" | | | style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 53px;" | '''Threat''' | ||
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*what is standing in our way | *what is standing in our way | ||
*i.e. injustice; some communities and the environment are given less value than profit. | *i.e. injustice; some communities and the environment are given less value than profit. | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 28px;" | | | style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 28px;" | '''Heroes (archetypes)''' | ||
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*i.e. activists standing up for what's right | *i.e. activists standing up for what's right | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 28px;" | | | style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 28px;" | '''Heroes tools''' | ||
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*i.e. direct action and education | *i.e. direct action and education | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 53px;" | | | style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 53px;" | '''Villains''' | ||
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*archetypes of who or what is the threat | *archetypes of who or what is the threat | ||
*i.e. big money | *i.e. big money | ||
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| style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 23px;" | | | style="width: 19.6976%; background-color: rgb(153, 225, 217); height: 23px;" | '''Villains weapons''' | ||
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*what they're doing | *what they're doing | ||
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<br> | |||
For a detailed resource on how to draft a narrative, see [https://commonslibrary.org/public-narrative-curriculum/ this resource on the Commons library.] We also suggest trying the [https://drpop.org/wp-content/uploads/2011/07/Narrative-Power-Analysis-Worksheet1.pdf battle of the story] exercise to develop your narrative and counter-narrative. | |||
:<br> | :<br> | ||
:<br> | :<br> | ||
Latest revision as of 18:58, 25 November 2022
Narrative is "a values-based story about our core beliefs. Powerful narratives, used repeatedly over time, can change how people view the world and shape cultural common sense. Values and story are essential elements of narrative that move people." -Climate Access Communications Hub [1]
The elements of narratives [2]
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Values |
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Quest |
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| Threat |
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| Heroes (archetypes) |
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| Heroes tools |
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| Villains |
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| Villains weapons |
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For a detailed resource on how to draft a narrative, see this resource on the Commons library. We also suggest trying the battle of the story exercise to develop your narrative and counter-narrative.
If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.