Greenwashing: Difference between revisions
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'''Greenwashing''', coined by Jay Westerveld, describes ''practices of branding or marketing that mislead consumers about social and environmental benefits to generate profit without meaningfully acting on the issues they claim to support; a common strategy adopted by the fast fashion and fossil fuel industries - ''Remake Our World, adapted by Michelle Xie <ref>https://drive.google.com/drive/folders/1HC35f2kDXc8cgLYWc9_oUZmINoTfP3_I</ref> | '''Greenwashing''', coined by Jay Westerveld, describes ''practices of branding or marketing that mislead consumers about social and environmental benefits to generate profit without meaningfully acting on the issues they claim to support; a common strategy adopted by the fast fashion and fossil fuel industries - ''Remake Our World, adapted by Michelle Xie <ref>https://drive.google.com/drive/folders/1HC35f2kDXc8cgLYWc9_oUZmINoTfP3_I</ref> | ||
== Examples of Greenwashing == | == Examples of Greenwashing == | ||
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=== Canadian Banks === | === Canadian Banks === | ||
Several climate justice groups in so-called Canada are targeting Canada's major banks. | |||
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=== Exxon Mobile <ref>https://www.clientearth.org/projects/the-greenwashing-files/exxonmobil/</ref> | *Banks know from their consumer preferences research that climate change matters to their customers, so most of them put a small amount of their funding towards initiatives that encourage a 'green' image. | ||
ExxonMobil has taken many initiatives to paint themselves as a 'green' company, despite being a fossil fuel company (direct culprits behind the climate crisis). | *Banks pouring a small amount of their earnings into climate-friendly initiatives misleads the public into believing that they are environmentally-friendly companies, as some of the largest fossil fuel funders in the world. <ref>https://ecojustice.ca/pressrelease/members-of-the-public-submit-complaint-claiming-rbc-advertising-on-climate-action-is-misleading/</ref> | ||
*Check out [https://www.instagram.com/p/CegfDpZADEO/ this instagram post] by [https://bankingonabetterfuture.org/ Banking on a Better Future] for more specific examples of RBC's greenwashing. | |||
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=== Exxon Mobile <ref>https://www.clientearth.org/projects/the-greenwashing-files/exxonmobil/</ref> === | |||
ExxonMobil has taken many initiatives to paint themselves as a 'green' company, despite being a fossil fuel company (direct culprits behind the climate crisis). | |||
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*Exxon says they have invested more than $10 billion in “lower-emission technologies” since 2000. | |||
*In 2021, the company unveiled a division called ‘Low Carbon Solutions’ with plans to invest $3 billion on “lower emission energy solutions” through 2025, specifically through carbon capture and storage. | |||
*'''However,''' between 2010 and 2018, ExxonMobil reportedly spent 0.2% of its capital expenditure on sources of low-carbon energy. These initiatives, therefore, are misleading. | |||
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If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca. | <br>If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca. | ||
<br>[[File:Creative commons.png|300px|link=https://creativecommons.org/licenses/by-nc/4.0/|center|frameless]] | <br>[[File:Creative commons.png|300px|link=https://creativecommons.org/licenses/by-nc/4.0/|center|frameless]] | ||
Latest revision as of 16:53, 6 September 2022
Greenwashing, coined by Jay Westerveld, describes practices of branding or marketing that mislead consumers about social and environmental benefits to generate profit without meaningfully acting on the issues they claim to support; a common strategy adopted by the fast fashion and fossil fuel industries - Remake Our World, adapted by Michelle Xie [1]
Examples of Greenwashing
Canadian BanksSeveral climate justice groups in so-called Canada are targeting Canada's major banks. |
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Exxon Mobile [3]ExxonMobil has taken many initiatives to paint themselves as a 'green' company, despite being a fossil fuel company (direct culprits behind the climate crisis). |
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If you have any suggested revisions or additional resources to share related to the above content, please email them to kenzie@lehub.ca.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.