Mobilizing and activating members: recruitment and retention 101 - Revision history

Mediawiki: /* Retention suggestions */

2024-10-01T00:36:37Z

Retention suggestions

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	*What is keeping people from participating? How can you make engagement more accessible to them?		*What is keeping people from participating? How can you make engagement more accessible to them?
	*DO NOT leave it up to disabled people or others with capacity concerns to explain how an access culture or anti-~~racist~~ practices work. Prioritize this before problems arise.		*DO NOT leave it up to disabled people or others with capacity concerns to explain how an access culture or anti-oppressive practices work. Prioritize this before problems arise.
	*See our wiki on [[making your activism accessible]] for more.		*See our wiki on [[making your activism accessible]] for more.
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Retention suggestions

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	'''Ask people for their''' '''accessibility needs'''		'''Ask people for their''' '''accessibility needs, and incorporate new practices'''
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	*What is keeping ~~them~~ from ~~attending meetings or actions~~? How can you make engagement more accessible to them?		*What is keeping people from participating? How can you make engagement more accessible to them?
			*DO NOT leave it up to disabled people or others with capacity concerns to explain how an access culture or anti-racist practices work. Prioritize this before problems arise.
	*See our wiki on [[making your activism accessible]] for more.		*See our wiki on [[making your activism accessible]] for more.
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	*Group-wide breaks are great because you can easily commit to a date that you'll return to working together.		*Group-wide breaks are great because you can easily commit to a date that you'll return to working together.
	*Rotating breaks for members can also be helpful for maintaining capacity and avoiding burnout. You can set an approximate date of return, and/or have a group member reach out to check on the teammate about their return.		*Rotating breaks for members can also be helpful for maintaining capacity and avoiding burnout. You can set an approximate date of return, and/or have a group member reach out to check on the teammate about their return.
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	\| style="width: 10.7851%; background-color: rgb(153, 225, 217);" \| '''Show appreciation and care'''		\| style="width: 10.7851%; background-color: rgb(153, 225, 217);" \| '''Show appreciation and care'''
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	*<span style="background-color: rgb(209, 241, 238);">Engage in expressions of gratitude and happiness about team members' presence.		*<span style="background-color: rgb(209, 241, 238);">Engage in expressions of gratitude and happiness about team members' presence.</span>
	*<span style="background-color: rgb(209, 241, 238);">Have a care team that actively checks in with people throughout the duration of actions.		*<span style="background-color: rgb(209, 241, 238);">Have a care team that actively checks in with people throughout the duration of actions.</span>
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Mediawiki: /* Choosing engagement strategies */

2024-09-10T15:33:59Z

Choosing engagement strategies

Mediawiki: /* Choosing engagement strategies */

2024-09-10T15:33:32Z

Choosing engagement strategies

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	== Choosing engagement strategies ==		== Choosing engagement strategies ==

	Strategies used to mobilize community targets tend to fall on the''' lower end of the ladder of engagement '''(meaning engagement isn't a huge commitment, and these actions can be great for building relationships and the motivation to join). For example:		Strategies used to mobilize community targets OR people with capacity concerns tend to fall on the''' lower end of the ladder of engagement '''(meaning engagement isn't a huge commitment, and these actions can be great for building relationships and the motivation to join). For example:
	{\| class="wikitable" style="font-size: 14.4px; width: 100%; height: 462px;"		{\| class="wikitable" style="font-size: 14.4px; width: 100%; height: 462px;"
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Mediawiki: /* 3) What keeps people sticking around? */

2024-09-10T15:32:42Z

3) What keeps people sticking around?

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	<span style="background-color: #d1f1ee;"></span>		<span style="background-color: #d1f1ee;"></span>
	*<span style="background-color: rgb(209, 241, 238);">Being around like-minded people and building friendships.</span>		*<span style="background-color: rgb(209, 241, 238);">Being around like-minded people and building friendships.</span>
	*<span style="background-color: rgb(209, 241, 238);">Engaging with active listening and holding thoughtful discussions.		*<span style="background-color: rgb(209, 241, 238);">Engaging with active listening and holding thoughtful discussions.</span>
			<span style="background-color: #d1f1ee;"><span style="background-color: rgb(209, 241, 238);"></span></span>
			*
			<span style="background-color: #d1f1ee;"><span style="background-color: rgb(209, 241, 238);">Actually addressing access needs; having processes in place to ensure people's needs aren't forgotten/neglected.</span></span>
	</span>		</span>
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	<span style="background-color: rgb(209, 241, 238);"></span>		<span style="background-color: rgb(209, 241, 238);"></span>
	*<span style="background-color: #d1f1ee;"><span style="background-color: #d1f1ee;">Being recognized as a group in the community.</span></span>		*<span style="background-color: #d1f1ee;"><span style="background-color: #d1f1ee;">Being recognized as a group in the community.</span></span>

	<span style="background-color: rgb(209, 241, 238);"></span>		<span style="background-color: rgb(209, 241, 238);"></span>
	*<span style="background-color: #d1f1ee;"><span style="background-color: #d1f1ee;">Sharing responsibility as 'point person', facilitator, other directive-type roles.</span></span>		*<span style="background-color: #d1f1ee;"><span style="background-color: #d1f1ee;">Sharing responsibility as 'point person', facilitator, other directive-type roles.</span></span>

Mediawiki: /* 2) Who used to be around and why did they leave? */

2024-09-10T15:31:52Z

2) Who used to be around and why did they leave?

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	Participants in the HUB's learning circle responded with the following upon reflection on why group members leave...		Participants in the HUB's learning circle responded with the following upon reflection on why group members leave...
	{\| class="wikitable" style="border-collapse: collapse; width: 100%; height: 260px; border-color: #000000;"		{\| class="wikitable" style="border-collapse: collapse; width: 100%; height: 260px; border-color: #000000;"
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	\| style="width: 21.3321%; background-color: #c51f84; height: 82px; border-color: #000000;" \| '''<span style="color: #ecf0f1;">Burnout and overwhelm</span>'''		\| style="width: 21.3321%; background-color: #c51f84; height: 82px; border-color: #000000;" \| '''<span style="color: #ecf0f1;">Burnout and overwhelm</span>'''
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	*<span style="background-color: rgb(209, 241, 238);">Being passionate can make it hard to step back.</span>		*<span style="background-color: rgb(209, 241, 238);">Being passionate can make it hard to step back.</span>
	*<span style="background-color: rgb(209, 241, 238);">We are a small team, so everyone takes on a lot.</span>		*<span style="background-color: rgb(209, 241, 238);">We are a small team, so everyone takes on a lot.</span>
			*<span style="background-color: rgb(209, 241, 238);">Not knowing when to say no; stretched too thin.</span>
	*<span style="background-color: rgb(209, 241, 238);">Many people have numerous other responsibilities and commitments such as caretaking, school, work etc.</span>		*<span style="background-color: rgb(209, 241, 238);">Many people have numerous other responsibilities and commitments such as caretaking, school, work etc.</span>
	<span style="background-color: #d1f1ee;">		<span style="background-color: #d1f1ee;">
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	*<span style="background-color: rgb(209, 241, 238);">There can be interpersonal conflict with not enough skills for conflict management and repairing relationships.</span>		*<span style="background-color: rgb(209, 241, 238);">There can be interpersonal conflict with not enough skills for conflict management and repairing relationships.</span>
	*<span style="background-color: rgb(209, 241, 238);">'Clubhouse culture' where new members don't feel comfortable engaging as they aren't invited to.</span>		*<span style="background-color: rgb(209, 241, 238);">'Clubhouse culture' where new members don't feel comfortable engaging as they aren't invited to.</span>
			*<span style="background-color: rgb(209, 241, 238);">Virtue signalling having an access culture, without having any actual practices in place; too difficult to contribute with disabilities.</span>
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	\| style="width: 21.3321%; background-color: #c51f84; border-color: #000000; height: 23px;" \| <span style="color: #ecf0f1;">'''A lack of direction and openness to ideas'''</span>		\| style="width: 21.3321%; background-color: #c51f84; border-color: #000000; height: 23px;" \| <span style="color: #ecf0f1;">'''A lack of direction and openness to ideas'''</span>

Mediawiki: /* Choosing engagement strategies */

2024-03-06T15:35:32Z

Choosing engagement strategies

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	'''Direct, one-on-one recruitment conversations'''		'''Direct, one-on-one recruitment conversations (canvassing, door-knocking)'''
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	(See the below section for more details)		(See the below section for more details)

Mediawiki: /* How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)? */

2023-06-05T20:11:02Z

How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)?

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	<br>For more on welcoming new members see [https://beautifultrouble.org/toolbox/tool/make-new-folks-welcome/ this resource by Beautiful Trouble].		<br>For more on welcoming new members see [https://beautifultrouble.org/toolbox/tool/make-new-folks-welcome/ this resource by Beautiful Trouble].
	<br>		<br>
	=== How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)? ===		=== Question: How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)? ===
			Hub team members had the following suggestions:
			*Create more opportunities for '''regular group bonding'''. You could embed it in meetings (via check-ins/check-outs, gathering around food, having social time after the meeting).
			*Set up a buddy system for new people by pairing them up with someone who has been with the group for a long time. It helps build a sense of inclusion, they can explain dynamics etc.<br>
			Further suggestions include:
			*Document as much of this 'insider knowledge' as you can for new joiners, and go through it together!
			*Part of the onboarding process for '[https://www.thehum.org/post/onboarding-new-team-members the Hum]' is to fill out a page in the team's 'user manual', which they use to describe how each individuals works best. See the [https://docs.google.com/presentation/d/1VGbdHhLCAssy1hgKpzRfJIG8YXOcmar28DCZIgnES-o/edit?usp=sharing template and an example here]. This can be a great way to support the merge process for new members.

	= Retention suggestions =		= Retention suggestions =

Mediawiki: /* How to welcome new members */

2023-06-05T20:00:25Z

How to welcome new members

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			<br>For more on welcoming new members see [https://beautifultrouble.org/toolbox/tool/make-new-folks-welcome/ this resource by Beautiful Trouble].
	<br>		<br>
	~~<br>For more on welcoming new members see [https://beautifultrouble.org/toolbox/tool/make-new-folks-welcome/ this resource by Beautiful Trouble].~~

	=== How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)? ===		=== How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)? ===

Mediawiki: /* How to welcome new members */

2023-06-05T20:00:06Z

How to welcome new members

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	<br>		<br>
	<br>For more on welcoming new members see [https://beautifultrouble.org/toolbox/tool/make-new-folks-welcome/ this resource by Beautiful Trouble].		<br>For more on welcoming new members see [https://beautifultrouble.org/toolbox/tool/make-new-folks-welcome/ this resource by Beautiful Trouble].

			=== How can we merge new members in the group while balancing prior group dynamic (e.g. inside jokes, team culture etc.)? ===

	= Retention suggestions =		= Retention suggestions =

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	= Engaging your base to increase involvement =		= Engaging your base to increase involvement =

	==Choosing engagement strategies==		== Choosing engagement strategies ==

	The following describes strategies for moving people from the crowd into membership/committed circles of the circles of commitment model.		The following describes strategies for moving people from the crowd into membership/committed circles of the circles of commitment model.


	Strategies used to activate current members of your crowd should fall primarily on the '''mid to upper end of the ladder of engagement ''' (they take and encourage commitment) For example:		Strategies used to activate current members of your crowd who do not have consistent capacity issues should fall primarily on the '''mid to upper end of the ladder of engagement ''' (they take and encourage commitment) For example:
	{\| class="wikitable" style="font-size: 14.4px; width: 100%; height: 350px;"		{\| class="wikitable" style="font-size: 14.4px; width: 100%; height: 350px;"
	\|- style="height: 51px;"		\|- style="height: 51px;"
	\| style="width: 10.7851%; background-color: #99e1d9; height: 51px;" \|		\| style="width: 10.7851%; background-color: #99e1d9; height: 51px;" \|
	'''Taking action!'''		'''Taking action!'''
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	<p>Participants in our learning circle said the following actions required more effort to engage in (and that they increased their commitment):</p>		<p>Participants in our learning circle said the following actions required more effort to engage in (and that they increased their commitment):</p>
	*Sit ins		*Sit ins
	*<span style="background-color: #d1f1ee;" >Marches, rallies and sit-ins (because it feels invigorating to visibly see support)</span><br>		*<span style="background-color: #d1f1ee;">Marches, rallies and sit-ins (because it feels invigorating to visibly see support)</span><br>
	*Community outreach (i.e. door knocking, hosting a booth etc).		*Community outreach (i.e. door knocking, hosting a booth etc).
	*Creating a social media campaign		*Creating a social media campaign
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	*Representing the group at a coalition meeting or event		*Representing the group at a coalition meeting or event
	*A garage sale to raise funds for the group's work		*A garage sale to raise funds for the group's work
	*<span style="background-color: #d1f1ee;" >Fun actions such as dressing up in costumes (the opportunity to be silly) and having food and music</span>		*<span style="background-color: #d1f1ee;">Fun actions such as dressing up in costumes (the opportunity to be silly) and having food and music</span>
	*A sign making event		*A sign making event
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	\| style="width: 10.7851%; background-color: #99e1d9; height: 29px;" \|		\| style="width: 10.7851%; background-color: #99e1d9; height: 29px;" \|
	'''Opportunities for providing support'''		'''Opportunities for providing support'''
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	*Promote positions or tasks that need filling on social media.		*Promote positions or tasks that need filling on social media.
	*Put an open call out for folks to help organize an upcoming event.		*Put an open call out for folks to help organize an upcoming event.
	*<span style="background-color: #d1f1ee;" >Being invited to take on more responsibility and tasks.</span>		*<span style="background-color: #d1f1ee;">Being invited to take on more responsibility and tasks.</span>
	*<span style="background-color: #d1f1ee;" >Ask people what they're good at and how they want to contribute.</span>		*<span style="background-color: #d1f1ee;">Ask people what they're good at and how they want to contribute.</span>
	*<span style="background-color: #d1f1ee;" >It helps to be encouraged to step out of one's comfort zone with support from the team and mentorship of trusted peers.</span>		*<span style="background-color: #d1f1ee;">It helps to be encouraged to step out of one's comfort zone with support from the team and mentorship of trusted peers.</span>
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	'''Opportunities for discussion and spreading the word.'''		'''Opportunities for discussion and spreading the word.'''
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	*Develop a teach-in presentation for folks to deliver, for example.		*Develop a teach-in presentation for folks to deliver, for example.
	*Engaging in discussion to exchange knowledge that empowers further action.		*Engaging in discussion to exchange knowledge that empowers further action.
	\|- style="height: 104px;"		\|- style="height: 104px;"
	\| style="width: 10.7851%; background-color: rgb(153, 225, 217); height: 104px;" \| '''Training sessions '''		\| style="width: 10.7851%; background-color: rgb(153, 225, 217); height: 104px;" \| '''Training sessions '''
	\| style="width: 55.8815%; height: 104px;" \|		\| style="width: 55.8815%; height: 104px;" \|
	*<span style="background-color: #d1f1ee;" >E.g. FREESKOOL is a convening of many groups for a day of teachings/trainings.</span>		*<span style="background-color: #d1f1ee;">E.g. FREESKOOL is a convening of many groups for a day of teachings/trainings.</span>
	*<span style="background-color: #d1f1ee;" >Opportunity to learn from each other, establish community and solidarity.</span>		*<span style="background-color: #d1f1ee;">Opportunity to learn from each other, establish community and solidarity.</span>
	*The following was suggested from participants in our [[navigating turnover in student groups]] learning circle: <span style="background-color: rgb(209, 241, 238);" >In some schools, a bootcamp (3 day online intensive) to get people up to speed on information, and bring the information to new people, is helpful. The important thing is to keep the relationships.</span>		*The following was suggested from participants in our [[navigating turnover in student groups]] learning circle: <span style="background-color: rgb(209, 241, 238);">In some schools, a bootcamp (3 day online intensive) to get people up to speed on information, and bring the information to new people, is helpful. The important thing is to keep the relationships.</span>
	\|- style="height: 51px;"		\|- style="height: 51px;"
	\| style="width: 10.7851%; background-color: rgb(153, 225, 217); height: 51px;" \| '''Coalition gatherings'''		\| style="width: 10.7851%; background-color: rgb(153, 225, 217); height: 51px;" \| '''Coalition gatherings'''
	\| style="width: 55.8815%; height: 51px;" \|		\| style="width: 55.8815%; height: 51px;" \|
	*E.g. Climate Justice Toronto hosted a convening of groups coming from many issue spaces to converge on how they could work together and support one another.		*E.g. Climate Justice Toronto hosted a convening of groups coming from many issue spaces to converge on how they could work together and support one another.
	\|- style="height: 23px;"		\|- style="height: 23px;"
	\| style="width: 10.7851%; background-color: #99e1d9; height: 23px;" \|		\| style="width: 10.7851%; background-color: #99e1d9; height: 23px;" \|
	'''Direct, one-on-one recruitment conversations'''		'''Direct, one-on-one recruitment conversations'''
	\| style="width: 55.8815%; height: 23px;" \|		\| style="width: 55.8815%; height: 23px;" \|
	(See the above section for more details)		(See the above section for more details)
	\|- style="height: 55px;"		\|- style="height: 55px;"
	\| style="width: 10.7851%; background-color: rgb(153, 225, 217); height: 55px;" \| '''Taking over space!'''		\| style="width: 10.7851%; background-color: rgb(153, 225, 217); height: 55px;" \| '''Taking over space!'''
	\| style="width: 55.8815%; height: 55px;" \|		\| style="width: 55.8815%; height: 55px;" \|
	*The following was suggested from participants in our [[navigating turnover in student groups]] learning circle: <span style="color: #000000; background-color: #d1f1ee; font-size: 10pt;" >"we took over space on campus for 3 days, so lots of community building and recruitment was achieved."</span>		*The following was suggested from participants in our [[navigating turnover in student groups]] learning circle: <span style="color: #000000; background-color: #d1f1ee; font-size: 10pt;">"we took over space on campus for 3 days, so lots of community building and recruitment was achieved."</span>
	\|}		\|}

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	<span style="color: #000000; font-size: 10pt; background-color: #ffffff;"><span style="color: #000000; background-color: #ffffff; font-size: 10pt;"></span></span>		<span style="color: #000000; font-size: 10pt; background-color: #ffffff;"><span style="color: #000000; background-color: #ffffff; font-size: 10pt;"></span></span>

	== How to welcome new members ==		== How to welcome new members ==